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What Are SERPs & Why Are They Important for SEO?

This makes SEO a powerful inbound marketing strategy, where users come to you rather than the other way around. Because searchers already have intent, they are more likely to convert, making SEO an essential tool for attracting high-quality leads. Content marketing is a strategy that involves publishing high-quality blogs, videos, podcasts, and other media to spark interest in your brand, establish its authority, and boost SEO. Technical SEO is a method of optimizing a website’s technical elements to improve its performance in SERPs or Search Engine Result Pages. Not only does technical SEO help improve your search rankings, but it also determines your user experience.

Enhance user experience

• Using WordPress as your CMS is like giving yourself a head start when it comes to creating a search engine friendly website.
• By doing keyword research, you will be able to create content that aligns with your business and gets people to your website.
• Level-up your search strategy with our guide for practicing SEO professionals.
• They then rank them using a computer program called an algorithm to put the best results at the top and display a search engine result page (SERP) to the user.

Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some time on your website. Search engine giant, Google will never give away the exact algorithm they use to rank sites. You shouldn’t settle for low SERP BHS Links rankings when you could be at the top. So for you to be found in organic search results, make sure that every page of your website is crawled. But whatever the format is, the content is always discovered by links.

How long does it take to improve your SEO strategy?

If you want to dive deeper into keyword research, you can check out this video. So even though long tails have relatively low search volume levels, they’re much easier to rank for. These usually make great keywords for SEO because they come straight from Google. Keyword research is usually the first step of any legit SEO strategy.

Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)

There’s no secret sauce here either, good content is just content people want to read. Sure, there are some content marketing essentials to keep in mind like budgeting, tools, and promotion, but you can’t get away from having content people want to read. Look at the data in Google Analytics and check where exactly your important goals are reached.

Instead, I optimized my page (and title) around ONE important keyword. For example, this page is optimized around the keyword “SEO strategy”. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow.

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