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SEO Audit Services Find & Fix Website SEO Issues

Unfortunately, it is also one of the most important SEO factors that must be addressed successfully. Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates. Core Web Vitals is a set of specific metrics that Google considers essential in a webpage’s overall user experience. Another way is to use Google Analytics to view traffic from all search engines. To perform an SEO audit, you’ll need the help of Google Search Console and SEO audit tools like Semrush, Ahrefs, Screaming Frog, or others.

Back in 2012 Google unleashed it’s first Penguin update, designed to target what it considered to be ‘dodgy’ backlinks – In the world of SEO, chaos ensued. As we covered earlier, there’s often crossover between what’s seen as a ‘technical SEO audit’ and ‘website SEO audit’. Definitions vary and there’s a lot of scope for overlap in several areas.

SEO Minion: Google Chrome Extension

• Mobile-first indexing means that Google now uses the mobile version of your site to determine rankings.
• Determine if you should redirect, restore, or remove the page based on the reason it was flagged and its current content.
• In a WordPress CMS, these should be easily editable on the page level for each of your web pages.
• Your first step is to try removing the links yourself through a login and manual removal.

In a WordPress CMS, these should be easily editable on the page level for each of your web pages. You may need to work with a developer if you cannot find a way to easily edit them. Bypass robots.txt, follow blocked links, and include noindex pages. Collaborate with your team by sharing key SEO findings and exporting reports. Keep everyone aligned on strategies and ensure seamless client reporting.

Before, during, and after your audit, use our complete SEO checklist to keep your optimization efforts on the right track. A content audit will uncover pages you need to update if you want to boost their traffic. First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics.

You can see which ones are rising and which are falling, and by how much. For example, if I focus on SEO, YouTube, or backlinks, I can easily check their clicks and impressions. Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K.

Use an SEO crawler to imitate the path taken by the search engine’s bot — an advanced crawler will replicate Googlebot and see your website as the search engine sees it. Errors, broken pages, overuse of JavaScript, or a complex site architecture might derail the bot from accessing critical content or use up the available crawl budget trying to figure out your site. Install the Chrome plugin Spark, or manually inspect the code on key landing pages via SEO Anomaly Inspect in Chrome to spot these tags. More than half of web searches come from mobile devices which is why it’s crucial to ensure that all basic mobile-friendly aspects are in place at this stage of the audit. If you have access to an SEO tool to crawl the site, let it loose on the site, and be sure to set the user agent to follow instructions given to Googlebot. Before crawling a site, a search engine bot views the robots.txt file which gives directions on how to crawl (or not crawl) the website.

Step #13: Fix Broken Links

With the data comparison feature, you can compare any audit data with previous reports to analyze the dynamics of your site’s health. The audit report is broken into three sections; passed audits, diagnostics, and opportunities. PageSpeed Insights focuses on loading times as well as the user experience. The report then lists out all the issues, errors, and warnings uncovered during the crawl.

In addition, you can find functions for JavaScript crawling, its own prioritization hints, along with full PDF reporting and audit comparisons. The highest plan is the Business plan at $449.95/month, which is perfect for large agencies and enterprises. By checking your site with this tool, you can verify that your site is ready for the mobile-friendly world. Basically, when you search for a term on Google Trends, the interest over time graph shows the relative importance of a term and how highly important it is. The bigger the number, the more traffic it is getting at that given point in time.

While some of these items can be important in the context of certain website problems, only include them if they are important and can make a big difference in your client’s results overall. Don’t blindly include problems from websites that will waste the client’s time. Broken links with a high bounce rate or an externally linked page that doesn’t load as fast as the rest of your website. A list of all inbound links from external sites, along with a description of the pages that are linked to (this is known as anchor text).

The primary goal of an SEO audit is to discover underlying issues that may be limiting a website’s visibility and identify opportunities for improvement. Combined, these metrics produce a thorough report that provides a clear picture as to any deficiencies that your website may have. As search engine algorithms evolve and user expectations grow, staying on top of your website’s SEO health is more important than ever. If you’re serious about driving organic traffic, ranking higher in search results, and staying ahead of competitors in 2025, conducting regular SEO audits is non-negotiable.

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