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5 SEO Ranking Factors to Increase Web Traffic in 2025

For more information on calculating your organic click-through rate, see organic click-through rate. If your page appears in the search results yet has a low CTR, you may be missing out on potential visitors. However, some pages—like a contact page—might naturally show higher bounce rates.

“So obviously there’s a little bit of overlap there with regards to… Google understanding my content better and me ranking better for the queries that I care about. Because if you write about content that you want to rank for which probably you’re doing, then being able to understand that content better does help us a little bit. The word “rote” means doing something mechanically and out of habit, without thinking about it. Take a look at the top ranked sites for most any query and it’s highly likely you won’t see sites seeding heading tags with keywords. Review individual factors include keywords in Google reviews, high numerical Google ratings, and the quantity of Google reviews with text. Research finds that 64% of agencies and 23% of local businesses spend time fighting GMB spam – meaning that those that do so have a definitive edge.

YouTube SEO Study: Factors That Correlate With Top Rankings

It helps small websites compete with larger ones, drives organic traffic without relying solely on ads, and builds credibility by appearing at the top of search results. It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google. Although they have less of an impact, outbound links can also influence your rankings. These are the links on your pages that direct users to other websites. When another site links to yours, it drives traffic and signals to search engines that the site trusts you.

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With a passion for AI and SEO, he excels in creating and optimizing content for top rankings, ensuring content excellence at SEO.AI. I have seen sites with decent traffic yet very short page duration, which signals a mismatch between expectation and content. Once we removed the pop-up, the bounce rate dropped significantly and visitors spent more time on the site. That one mention improved their ranking strength noticeably and helped move them from the second page to the first page for a competitive keyword. The lower bounce rate also confirmed that the post met user needs. Organic traffic is often the starting point to evaluate overall SEO performance.

The higher a page ranks, the more visibility and traffic it can attract, making SEO an important part of the strategy for digital marketing and for the growth of your business. In the past, many website owners tried to improve their website’s ranking by repeating or including various keywords on their pages without any context or additional value. The search engine tries to understand the content on your webpage and determine whether or not it might be relevant for some particular search query.

What Is SEO? Search Engine Optimization Best Practices

• Unfortunately, the exact definition of “site speed” remained open to speculation.
• Get the most value from local SEO by focusing on appearing in the standard organic search results, as well as working on your Google Business Profile listing.
• This shift has prompted search engines to prioritize mobile-friendly websites in their rankings.
• While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable.

Furthermore, including keywords unnaturally into your pages may lead to keyword stuffing. On the other hand, Google does use a specific algorithm as a signal that determines the relative importance of the web page in Google Search – PageRank. In researching this article, the author spoke directly to Pedro Dias (former Google employee), Ammon Johns (SEO Pioneer), and Dan Taylor (Russian search engine and technical SEO expert). Google’s Search Quality Raters Guidelines used to be a closely guarded document at Google that was eventually leaked online. Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites.

It also evaluates backlinks and domain authority to determine credibility. Knowing the key ranking factors is essential if you want to understand SEO. Do a Google search for SEO Anomaly “ranking factor,” and you will see in the search engine results pages (SERP) plenty of titles that mention “200 ranking factors” from some well-known blogs. There isn’t an official Google ranking factors blueprint or checklist that you can follow. But, what we do know is that there are some factors or signals that Google considers important for ranking pages. YMYL rankings are handled differently from how ecommerce transactional queries are ranked, and local search is different again.

For example, this list of content marketing tools has an eye-catching title. When lots of people click on your result in Google, you can find yourself with higher rankings for that term. And, according to Semrush, this page also ranks for 5.9k different keywords. And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others.

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